At Crocs, I led the Global Brand Partnerships Creative organization, helping build one of the company's fastest-growing and highest-performing businesses. Working alongside cross-functional leadership, I played a pivotal role in transforming the partnerships program from a small portfolio of collaborations into a global business spanning more than 100 collaborations and licensed partnerships, establishing Crocs as an industry leader in brand partnerships and making the category one of the company's largest revenue drivers. I built and scaled the creative organization from the ground up, defining its structure, operating model, and creative processes to support rapid global growth while delivering best-in-class creative.

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Leading a team of 10+ creatives, I directed the strategic development and execution of integrated global marketing campaigns across every consumer touchpoint—from brand strategy and CRM to digital, social, retail, experiential, and out-of-home. My team owned the full creative lifecycle for highly confidential launches, overseeing strategy, concept development, production, design, and execution for collaborations with many of the world's most recognized brands. Alongside creative leadership, I was responsible for organizational planning, budget and resource management, and scaling creative operations in close partnership with marketing and commercial leadership, ensuring creative excellence while driving meaningful business growth.